May 21, 2015

Aiming to bring a touch of design to the dining experience in Economy on long-haul flights, KLM this fall will introduce a new catering concept which it has dubbed 'Tasty Blue'.

According to KLM, the new service is based on the concept of a 'set table'. Says Madeleine Braun, Product Manager Economy Class Long Haul at KLM, "With the new Tasty Blue concept, KLM will set the table for passengers in Economy. And a set table should be colourful and appealing, especially given the important role of packaging today in influencing the perception and experience of consumers."

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